10 Ways Your A&D Website is Silently Killing Sales
Your website is the equivalent of a salesperson who never sleeps. It's out there 24/7, drawing customers in. Or driving them away.
In fact, your website is often the first or only contact a buyer may have with your company. According to Forrester, today’s B2B buyers are 90 percent of the way through their purchase journey before even reaching out to the vendor they have found online. So the reality is that your website can work for you or work against you. It can enable sales — or it can kill them.
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