Ok, you’ve committed to attending a trade show. Now show everyone you mean business.
Attending trade shows is easy if you just want to show up. But if you’re serious, you’ll integrate everything carefully:
- Incorporate your go-to-market strategy in your show plan so everyone is on the same page
- Plan for the show before, during and after; make the most of your investment by keeping objectives realistic and measurable
- Staff appropriately and reach the right customers
Fill out the form to download BDN’s Exhibiting at a Trade Show guide and hit the show floor running.